This is quite a new concept and quite an undermined one in my opinion. When selling your house or apartment you want it to look its best, get the highest price and get as many people possible to actually come view it. In a recent real estate study,figures show that “multiple pictures receive 500% more internet activity than those without”*.That figure speaks for itself but paired with the fact that 29%, nearly 1 in every 3people looking for real estate value Photos top of their list at 84%*.

With the information above, combined with the fact your selling something in the range of hundreds of thousands, the inital once off investment of a photographer is minute in comparason to the extra profit you will make.

 

* Statistics taken from the 2007 national association of realtors profile of home buyers and sellers.